Fernando Dorado

Designing experiences that ignite passion and purpose.

Over the past 10 years, I've designed and led impactful digital experiences across a diverse range of industries. From enterprise tools and mobile apps to design systems and digital health solutions, my work has taken me to eight countries, where I’ve tackled complex problems using Design Thinking, Design Studios, and Hackathons. These experiences have not only shaped my career but also deepened my passion for human-centered design and cross-cultural collaboration.

Currently, I'm a Principal UX Designer at Walmart Marketplace, where I help redefine the experience for one of the world’s largest third-party seller platforms. I recently led the redesign of the Marketplace Subsystem’s Figma library, ensuring its foundation aligns with Walmart's Living Design System. My work spans multiple key areas, including the Homepage, Communications, Marketplace Subsystem v3.0, Partner Experience Pattern Library, and the Walmart Seller App—all focused on scalability, accessibility, and seamless user experiences.

Design Thinking at Pfizer
Fernando, Gina, and Shatabdi standing in from of the Sydney Opera House while facilitating the Growth Hormone Hackathon.

How I work

01

Explore

As a Principal UX Designer, I thrive on exploration. I dive deep into research, uncovering insights and understanding project goals inside out. By immersing myself in the subject matter and keeping a pulse on industry trends, I lay the groundwork for innovative and impactful solutions.

02

Execute

When it comes to execution, I bring my A-game. Armed with a keen eye for detail and a passion for user-centered design, I translate insights into actionable concepts. Collaborating closely with stakeholders, I ensure the seamless integration of UX/UI design and development to deliver top-notch results.

03

Refine

I'm a firm believer in the power of iteration. Through user feedback, rigorous testing, and data-driven insights, I continuously refine my designs. With an agile mindset and a dedication to optimal user experiences, I fine-tune every detail, ensuring the final product exceeds expectations.

A group of Pfizer colleagues posing in front of the paper prototype we created during a 3-day hackathon in Seoul, South Korea.
A group of Pfizer colleagues at the end of the 3-day hackathon in Seoul, South Korea. Their wireframes are posted on the walls of the conference room. The wireframes are organized for the stakeholders to see the user flow of our new smoking cessation app prototype.

Career

Walmart

Principal UX Designer, Marketplace

OCT 2023 → Present

Walmart

Lead Designer, Marketplace

AUG 2023 → OCT 2023

Pfizer

Design Lead, Helix Design System

JAN 2021 → JAN 2023

Pfizer

Design lead, Strategic Design

FEB 2020 → DEC 2020

Pfizer

uI & UX digital services lead

AUG 2019 → FEB 2020

Pfizer

uX lead, north america

JUL 2017 → AUG 2019

Pfizer

uX Designer, mobile COE

OCT 2015 → JUL 2017

Charity miles

uX Design consultant

MAY 2015 → AUG 2015

Freelance

Design consultant

JUN 2010 → present

Education

software engineering certificate

general assembly

2023

communication design, B.Tech

new york city college of technology

2016

uX design certificate

general assembly

2015

AI-generated art

Let’s create something amazing.