Improve comprehension, reduce medication errors, and boost engagement by standardizing Pfizer’s Important Safety Information (ISI) component through the Helix Design System—making it clearer, more accessible, and less intrusive across patient-facing sites.
Outdated FDA guidelines and inconsistent ISI designs across 150+ brand websites created confusion and risk. Unifying these experiences required balancing strict regulatory requirements with usability and design consistency at scale.
I collaborated with medical, legal, and regulatory teams to translate complex FDA guidance into a user-friendly, compliant ISI experience. Through audits and user testing, I identified key pain points and focused on improving clarity, readability, and accessibility.
I designed a scalable ISI component using design tokens and built high-fidelity prototypes with clear documentation. To support adoption, I hosted trainings, led office hours, and partnered with product teams—driving alignment across platforms and laying the foundation for an industry-first design standard proposed to the FDA.
A smaller, more accessible ISI creates a cleaner browsing experience, encouraging users to explore more content and stay engaged longer.
Clear language and consistent design help patients better understand safety information, supporting informed decisions and better adherence.
One standardized ISI format streamlines updates, ensures regulatory alignment, and reduces development and legal overhead.