Fernando Dorado

Designing experiences that ignite passion and purpose.

Over the past 7 years at Pfizer, I have spearheaded the design of impactful digital products and services. I have successfully led diverse projects, including user research, mobile apps, responsive web design, conversational UI, software medical devices, and digital health companions. Throughout these projects, I have consistently delivered innovative solutions that enhance user experiences and drive positive outcomes.

By collaborating with my UX team, I've had the privilege of traveling to 8 countries to solve complex problems using methodologies such as Design Thinking, Design Studios, and Hackathons. These experiences have been remarkable highlights of my career, allowing me to engage in meaningful work while embracing diverse cultures and my passion for human-centered design. 🚀

Design Thinking at Pfizer
Fernando, Gina, and Shatabdi standing in from of the Sydney Opera House while facilitating the Growth Hormone Hackathon.

How I work

01

Explore

As a Senior UX Designer, I thrive on exploration. I dive deep into research, uncovering insights and understanding project goals inside out. By immersing myself in the subject matter and keeping a pulse on industry trends, I lay the groundwork for innovative and impactful solutions.

02

Execute

When it comes to execution, I bring my A-game. Armed with a keen eye for detail and a passion for user-centered design, I translate insights into actionable concepts. Collaborating closely with stakeholders, I ensure the seamless integration of UX/UI design and development to deliver top-notch results.

03

Refine

I'm a firm believer in the power of iteration. Through user feedback, rigorous testing, and data-driven insights, I continuously refine my designs. With an agile mindset and a dedication to optimal user experiences, I fine-tune every detail, ensuring the final product exceeds expectations.

Career

Pfizer

Design Lead, Helix Design System

JAN 2021 → JAN 2023

Pfizer

Design lead, Strategic Design

FEB 2020 → DEC 2020

Pfizer

uI & UX digital services lead

AUG 2019 → FEB 2020

Pfizer

uX lead, north america

JUL 2017 → AUG 2019

Pfizer

uX Designer, mobile COE

OCT 2015 → JUL 2017

Charity miles

uX Design consultant

MAY 2015 → AUG 2015

Freelance

Graphic & Web Design consultant

JUN 2010 → present

Education

software engineering certificate

general assembly

2023

communication design, B.Tech

new york city college of technology

2016

uX design certificate

general assembly

2015

Generative art

Let’s create something amazing.