In 2017, I had the opportunity to lead the redesign of the Pfizer Aviation Checklist iOS App, aimed at modernizing the user experience and addressing usability issues. The app was originally designed exclusively for iPhones, and our goal was to make it universally accessible across various screen sizes. The project focused on improving touch targets, revamping the information architecture, and consolidating multiple apps into a single comprehensive solution.
The initial app posed several usability challenges, such as small touch targets and limited compatibility with different screen sizes. These limitations hindered user interactions and resulted in an inconsistent user experience. Our task was to overcome these challenges and create a seamless and user-friendly interface.
To achieve the project's objectives, we followed a user-centric design approach. We conducted extensive user research and gathered feedback from Pfizer private pilots to understand their needs, pain points, and expectations. We leveraged the power of VR to immerse ourselves in the Gulfstream jet experience. This insight guided our decision-making throughout the redesign process.
The Pfizer Private Pilots iOS App redesign project exemplified our commitment to enhancing user experience and accessibility. Through thoughtful user-centered design principles and a focus on usability improvements, we successfully modernized the app, optimized touch targets, revamped the information architecture, and made it universally accessible across various iOS devices. The outcome was an intuitive and efficient app that empowered Pfizer private pilots in their daily operations.
The Aviation Checklist iOS App redesign project exemplified our commitment to enhancing user experience and accessibility. Through thoughtful user-centered design principles and a focus on usability improvements, we successfully modernized the app, optimized touch targets, revamped the information architecture, and made it universally accessible across various iOS devices. The outcome was an intuitive and efficient app that empowered Pfizer private pilots in their daily operations.